Friday, 27 October 2017

Phantom 8: Tecno’s new flagship challenges competitors



The fast-rising global manufacturer of smartphone, Tecno Mobile, has unveiled a new brand, Tecno Phantom 8. At the unveiling at Jumeirah Beach Hotel, Dubai, were ace actor Odunlade Adekola and popular tech You-tuber Eric Okafor.

The device has 20 megapixels front and back cameras with 12 megapixel and 13 megapixels configurations. While reviewing  the phone with this writer, Eric Okafor, who is the founder of howtotechnaija.com, said “the refocus camera feature on Phantom 8 is a conversation starter. “My friends on social media suddenly aren’t shy to ask if I used a phone or an actual camera to take amazing portrait shots. Everyone wants to look good and that’s what Phantom 8 offers,”he said.

Ace Nollywood actor Odunlade Adekola explained the optical power of the product from the perspective of a film producer. “The technology behind it is so wonderful. From the camera point of view, the refocusing part of the camera is beyond imagination and the battery is very strong,” he said.

The dual-lens back camera enables the phone to achieve depth of field as identified by Adekola.  The main camera is a 12 megapixel SONY IMX386 sensor with f/1.8 lens and improved low light photography. Other features, which complement the power of the camera, include a TRI LED flash, 10X Zoom, Autofocus, portrait mode (refocus), Auto HDR, Night mode, Superpixel and smart filters.

The portrait mode is found in the iPhone 8 and iPhone 8 Plus. In the iPhone 8 Plus, the Portrait Mode is embedded with Portrait Lighting, which uses the camera sensors to light the subject’s face in real time. Both Samsung Galaxy Note 8 and iPhone 8 have the dual camera feature.

Techno Phantom 8 does not only match Samsung’s and Apple’s flagships in terms of camera technology, it also boasts of 6GB RAM, and 64GB storage. These are same specifications with Samsung Galaxy Note 8. However, Apple  offers 64GB as standard storage, with up to 256GB scalable storage without the need for MicroSD. That is currently unbeatable.

Tecno Phantom 8 promises to offer the best experience in photography and design. The product couples form and functionality; presented in a slimmer and lighter metal rounded-edges frame. As a luxury product, it has a 3D diamond design at the back. The device has an appealing aesthetics and architecture. This is an attempt to measure up to Samsung Galaxy Note 8’s exceptional and futuristic packaging.

Obviously the consumers were  expecting Phantom 7, but the company said it tasked its’ engineers to double up and produce Phantom 8. Reviewers said it is a bid to keep pace with  Samsung’s and Apple’s previously launched Galaxy Note 8 and iPhone 8, respectively.

Tecno Phantom 8 is targeted at upper-middle class. It comes in Champagne old, Galaxy Blue and Phantom Black. Tecno mobile is known for spotting global trends and producing local-driven solutions. The brand, with competitive presence in India, the Middlle East and Africa, has kept its market share on a positive gradient.

Although an Africa and Middle-East brand, Tecno’s strategy of “think globally, but act locally”, positions it in the same niche with Apple and Samsung. Techno Mobile engages idea thinking and native intelligence in a bid to beat competition in its territories.

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